Dan Campbell worries the “hype train” is outta control. That makes sense if you suit up for the Detroit Lions’ head coach.
Not that he’s trying to manage your expectations, or even his players; he wants them to have big goals, and to believe. He’s just trying to keep his guys focused. Coaches do that, for good reason.
But when a team — any team — is favored to win anything for the first time in three decades, well, hype is hard to control. This doesn’t have to be a bad thing.