Little Caesars is getting another slice of the sports advertising market.
The world's third-largest pizza chain announced a multi-year partnership to become the official pizza of the NFL. It's billed as the Little Caesars' highest-profile partnership.
The local pizza chain also has naming rights to Little Caesars Arena, home to both the Detroit Red Wings and Pistons, based in midtown. The Ilitch family also owns the Detroit Tigers and Red Wings.
"We're thrilled to welcome Little Caesars to the NFL family," said Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships. "With a focus on quality and convenience, Little Caesars offers unmatched value for our fans, and we look forward to working together to positively impact communities across the United States.