DETROIT –The Detroit Lions unveiled their new Nike Vapor Untouchable uniforms during a season ticket member event at Ford Field tonight. The event completed a full rebranding that began with the team introducing an updated logo, new logotype and a new proprietary font to season ticket members in February.
“Our uniforms are an important part of our identity,” said Detroit Lions Team President Rod Wood. “In partnership with Nike and the NFL, we have modernized their appearance and will be outfitting our players with the latest and best uniform technology. In retooling our brand for this new era of Detroit Lions football, our priorities were to embrace the team's legacy colors, Honolulu blue and silver, while utilizing the highest performance product available.