It’s likely even the most casual football fan has had a fiery Dan Campbell locker room speech come across their social media feed.
The impassioned speeches, going viral week after week as watchers are moved by his powerful, heartfelt words. As part of a new initiative “Peak” that covers leadership and personal development through sports, The Athletic’s Rustin Dodd analyzed some of these clips with the help of speech experts and other members of academia.
“Campbell’s speeches have all the hallmarks of Aristotle’s theory of classical rhetoric, said James Holtje, an adjunct professor at Columbia University’s School of International & Public Affairs, who teaches speechwriting and public speaking.