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Lions ink deal with Miller Lite for new taproom at Ford Field

Related Topics: Ford Field, Miller Lite

A new taproom is coming to Ford Field, thanks to a new partnership between the Detroit Lions and Miller Lite.

The multi-year deal gives Miller Lite exclusive naming rights to a club location on the north end of the stadium, serving MillersCoors products and large enough to accommodate 200 people.

The new taproom will be located on the fifth floor of Ford Field and designed to resemble a neighborhood Detroit bar, according to a news release from the team.

"Miller Lite is playing an active role in helping us complete this new communal fan experience and making it unique to our stadium," Lions President Rod Wood said in a release.