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Lions HC Dan Campbell sets NFL record for most 4th down attempts—and conversions—in a season

Detroit Lions coach Dan Campbell entered 2021 knowing he was going to need to be aggressive on offense in order to stay competitive during the first year of the franchise's rebuild. We saw flashes of Campbell’s aggressiveness all throughout the season, and as the season wore on, the number of times the Lions went for it fourth down began to build.

“I would like to believe the aggressive nature will stay, but that doesn’t necessarily mean that it will show up on fourth downs all of the time,” Campbell said last month. “That can show up on first and second down on some different things that we do.