ORLANDO, Fla. -- Tickets for an NFL game are expensive. So is the parking. And the merchandise. And the food. And the beer. Everything's expensive. Anyone who has been to a game at Ford Field is nodding right now.
This is true basically everywhere -- although Atlanta has been trying something different. And the Lions are trying to learn from it.
When the Falcons opened Mercedes-Benz Stadium last season, they priced their concessions absurdly low. Hot dogs and sodas cost $2. Nachos were $3. Beer was $5. And fans responded by opening up their wallets.
Despite a 50 percent decrease in prices for food and nonalcoholic drinks compared to prices in the Georgia Dome, the amount spent per fan increased by 16 percent, according to the New York Times.