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Detroit Lions' new uniforms include throwback, Color Rush jerseys

Steve McClard couldn't believe his ears.

A senior design director at Nike, McClard and his team were on one of their weekly Thursday conference calls with the NFL's creative office some 18 months ago when a league representative said the Detroit Lions might be making a declaration to go through the process of redesigning their uniforms.

McClard, who grew up in Shelby Township rooting for the Billy Sims-era Lions, told his team hands off.

"The reaction to my team was no one’s touching this but me," McClard said Thursday at the Lions' new uniform unveil in front of about 3,700 season ticket holders at Ford Field.