DETROIT, Mich. -- Inside the war room during the NFL draft in 2021, new Detroit Lions coach Dan Campbell asked team president Rod Wood when the black uniforms would return.
"When you win the division," Wood responded.
Fresh off their first division title in three decades, the Lions will be back in black this season as an alternate uniform.
After falling one game shy of making their first Super Bowl appearance in 2023, the Lions will tap into their past with the infamous black uniforms now making their return.
The Lions officially unveiled the new look during an exclusive event for season-ticket holders on Thursday at Ford Field.