Blue Cross Blue Shield of Michigan and Detroit Lions team up to tackle childhood obesity with #MIKidsCan Play like a Lion Challenge
New partnership aimed at improving kids’ health supports Lions’ “Play 60” campaign
DETROIT, July 6, 2015— Blue Cross Blue Shield of Michigan is teaming up with the Detroit Lions to tackle childhood obesity by partnering on the Lions “Play 60” campaign, an initiative to encourage kids to get 60 minutes of physical activity each day. To celebrate the partnership and get kids active this summer, Blue Cross has created the #MIKidsCan Play like a Lion Challenge.