When you go to a baseball game you focus on the players, the food, time with family and friends and enjoying a great game. You’re not thinking about how many recycling bins are in the stadium, if they are using LED lighting, or whether or not your cup is biodegradable. But should you be?
That’s where DePaul’s Public Relations and Advertising program in collaboration with FOX Sports University comes in. Sustainability practices in professional sports often go unnoticed, but this year FOX Sports University is trying to change that. They are working with 38 different colleges to give students a marketing, research, or strategy challenge the business faces and time to come up with a real world solution via products or campaigns.