When COVID-19 shut down the NBA in March, Nuggets head coach Michael Malone had some time on his hands and some thoughts of a sudsy beverage on his mind.
“I’m probably going to drive up to WeldWerks Brewery in Greeley, Colorado, get some Juicy Bits, get on my mountain bike and figure out how we’re going to move forward,” Malone said in March.
Well, WeldWerks heard the coach loud and clear. With the Nuggets’ season concluding after losing the Western Conference Finals series, 4-1, to the Los Angeles Lakers on Saturday, the brewery is temporarily rebranding its flagship Juicy Bits New England IPA in honor of the team’s head coach and their playoff run.