While in the NBA, the All Star Break in February indicates the final stretch of the regular season and when things really start to get interesting. The All Star Break hallmarks the NBA trade deadline and the race for the final 8 playoff spots for both the West and East Conference.
As an organization, this is when you hope the team you have assembled is playing their best basketball. If not, this is the time to put together the final touches to your roster via trade to give you the best chance to make it into the post season.