How hot are the Nuggets? They’re beating the living pants off the Broncos.
Well, maybe not so much the pants. But definitely the socks. And the t-shirts. And the hats.
For the first time since Derek Friedman bought the local Sportsfan sports merchandise chain five and a half years ago, Nuggets merchandise is heading out the door faster than Broncos gear at the four metro Sportsfan stores. January-April sales of Nuggets swag at Sportsfan stores are up 450 percent, Friedman said, compared to the team’s average over the previous five years.