For 20 years, the Pepsi Center became synonymous with the Nuggets as the iconic home of Denver’s basketball team.
Since its debut in 2000, the arena has seen the team host an All-Star game, the Western Conference finals. It has seen the progression from rebuilds to stars like Carmelo Anthony and now Nikola Jokic and Jamal Murray. When Kroenke Sports and Entertainment (KSE) announced the Ball Corporation would be joining as a partner and the Nuggets’ home would be Ball Arena, there was some obvious sentimentality towards the previous partnership. However, it also points to an ambitious vision of the team’s future both on and off the court.