Tonight, the Denver Nuggets unveiled an evolved brand identity that includes a new color palette, five distinct modern logos and three updated uniforms at a VIP event at Dairy Block in downtown Denver. During halftime of Game 3 of the NBA Finals, Nuggets executives, players and coaches were on-site to reveal the updated look that captures the evolution of both the city of Denver and the team.
The image revitalization occurs as the Nuggets continue to shift and evolve into a new era of basketball. The innovative marks and uniforms acknowledge the team’s past, while concurrently looking forward and identifying the transformation of the Mile High City.