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Denver Nuggets Michael Malone: Lather Rinse Repeat Repeat

Nikola Jokic is a top NBA center.

Nikola Jokic is a top NBA center. Nikola Jokic is a top NBA center. Nikola Jokic is a top NBA center. Nikola Jokic is a top NBA center.

Phew. Orange you glad I didn’t say banana? There’s a generalized psychology principle often used in marketing that says you have to get your name or message in front of a customer at least seven times before they’ll remember it (hence the Jokic overkill above). It’s actually a little more nuanced than that, depending on what it is you’re trying to get across, and how memorably you can do it.