LAS VEGAS — As revenue goes it barely registers on the books. The NBA probably gets more from the contract with its frozen daiquiri vendor than it does the new deal it inked with casino giant MGM Resorts International.
With good reason. The deal announced with such fanfare Tuesday is arguably little more than a branding exercise — at least for now — and a chance to take baby steps into a sports betting partnership that would have been almost scandalous only a few years ago.
Still, the NBA is now officially all in on sports betting.