Elway had steaks. Manning was a chicken parm lover. Now, Von Miller is the Broncos’ frozen pie guy.
That’s right: Super Bowl 50’s Most Valuable Player—has come out for DiGiornio, the decidedly anti-delivery pizza company, as Most Valuable Pizza in a new ad.
If you thought that joke was lame, the spot (called “Rise to the Occasion” — get it?) fairs a bit better, casting Miller alongside LMFAO’s Redfoo as over-zealous pizza party hosts. The ad is typically #ontrend for millennial marketing, checking all the boxes for—self-awareness, “rapping” (“Oh they want the crust, want the sauce, want the pep on top / be careful, it’s bubbin’ hot”)—and slice-on-your sleeve dedication to—pizza — which ranks somewhere between “puppies” and “laughing” on most humans’ top ten lists — in its exuberantly dumb four-minute runtime.