Vince McMahon’s XFL, the spring football league scheduled to begin play next year, is enlisting some of the biggest names in sports and entertainment for help with ticket sales and business operations.
Elevate Sports Ventures, backed by the owners of NBA, NFL and NHL teams, will lead the day-to-day ticket sales effort for the XFL’s eight teams, and bolster the business operations of the league under a two-year deal announced Wednesday.
The tie-up comes about a month after another spring football league, the Alliance of American Football, ceased operations — and later filed for bankruptcy — prior to completing its inaugural season.