On Sunday, October 15, the Denver Broncos hosted more than 125 cancer survivors and their guests as part of the team’s “Fight Like A Bronco” initiative and the NFL’s “A Crucial Catch” campaign.
Prior to the halftime ceremony, survivors and their guests took part in a pregame reception featuring Denver Broncos President and CEO Joe Ellis and speakers from the American Cancer Society. Each guest was providing with a “Fight Like A Bronco” t-shirt, pin and rally towel.
The Denver Broncos were the first NFL team to transition away from a sole focus on breast cancer awareness and shift towards recognizing all cancers.