Sports betting officially opened in Colorado in May, and the state pulled in a $25.5 handle in that first month - even without major sports action due to COVID-19 restrictions.
That makes Colorado - home to major NFL, NHL, NBA and MLB franchise teams - a pretty lucrative place to promote sports betting.
Which is clearly what FanDuel thought when it created the first major partnership between a sportsbook and an NFL team by inking a deal with the Denver Broncos.
Taking advantage of the NFL’s recent approval of partnerships between teams and sports betting outfits, the Broncos and FanDuel announced on Monday a multi-year deal.