As the Denver Broncos go on the auction block to be scooped up by whichever ownership group has the deepest pockets, the fans have to wonder what life will be like with a new owner of the most treasured brand in Colorado.
Will our new owners strive to win championships or will they focus on making money?
Most of us probably believe that winning and profitability go hand-in-hand. The more you win, the further you advance in the playoffs, the more highlights you produce on all the recap and analysis shows, the more fans you recruit, the more stadiums you fill, the more merchandise, concessions and sponsorships you sell, etc.