The NFL is forming a partnership with music mogul Jay-Z in a deal that allows him to help manage entertainment ventures tied to league events and is closely connected to the sport’s community activism efforts.
The partnership will make Jay-Z and his Roc Nation agency a co-producer of the Super Bowl halftime show. It does not contain a provision for him to be the halftime performer, he and NFL Commissioner Roger Goodell said.
“He was very quick to say that he does not want this to be about him performing, that it was broader than that,” Goodell said in an interview.