Goodbye Clydesdales, hello Rocky Mountain freshness. For the first time in more than 30 years, football fans will see an ad from Molson Coors Beverage Co. air during the Super Bowl in 2023.
The Colorado-founded beer giant recently announced it has purchased an ad spot during one of the most watched — and most expensive — events of the year thanks to Anheuser Busch-InBev ending an exclusivity agreement that’s been in place since 1989.
Molson Coors will air a 30-second ad, according to Bloomberg; a spokesperson for the company declined to reveal to the news service how much it paid for the slot, however.