The partnership follows Lazydays' expansion into the Southern Rockies region last year with the acquisition of RV America’s three dealerships in Aurora, Longmont and Loveland, Colo. Lazydays and the Broncos will mutually benefit from joint promotional commitments and gameday activation.
To celebrate the new partnership, Lazydays' Aurora RV dealership hosted the Broncos for a special event on Thursday to mark the start of the team's Salute to Fans Tour. As a lead sponsor of the tour, Lazydays provided the Denver Broncos with a Tiffin Phaeton Class A motorhome that will transport team representatives during the five-city expedition.