LOS ANGELES — The Los Angeles Rams have unveiled a brand-new logo and some familiar new colors ahead of a milestone season.
The Rams’ primary colors are royal blue and yellow again after the franchise’s rebranding announcement, which was made Monday with rather less fanfare than the team originally hoped because of the coronavirus pandemic.
The Rams’ new primary logo features an “LA” with a ram’s horn curved around the letters, while a new secondary logo is a modern update of the classic ram’s head logo occasionally used by the team in previous decades.
With new uniforms coming up later in the year, the Rams are finally getting their long-awaited new look before the fifth season of the franchise’s return to Los Angeles.