How to get kids to read: Enlist the Broncos for summer reading program

The “Broncos Playbook.”This offseason, the Denver Broncos have a new game plan: encouraging kids to read.

Earlier this month, the franchise launched its inaugural summer reading program, the Broncos Bookworms, which aims to promote literacy among elementary-aged readers. The program began on June 1 and runs through August 15. Young readers can win prizes by finishing five books and submitting their reading logs to Broncos headquarters electronically or by mail.

The Broncos have partnered with libraries in the Denver metro area to distribute “Broncos Playbooks,” activities booklets where kids can work on literacy games and log completed books. Participating libraries include Anythink Libraries…