The hottest thing in football right now is actually pop music.
Since singer Taylor Swift first made an appearance at the Kansas City Chiefs game on Sept. 24, her suspected relationship with tight end Travis Kelce has been the most talked about storyline in the NFL. She reappeared in box seats over the weekend with several famous friends such as Blake Lively and Ryan Reynolds for Sunday Night Football when the Chiefs took on the New York Jets.
The Swift effect is in full force, sending Kelce jersey sales skyrocketing and attracting more women to the game.