The Denver Broncos and Ford announced this week a multi-year partnership that will see the automaker sponsoring features in and around Broncos Stadium at Mile High and on the team’s digital platforms.
Most notably, fans will see Ford’s sponsorship of the Noise Meter and the Mile High Fan Pumper, two features on the stadium scoreboard. The Broncos Bike Valet — a bike parking and valet service on the east side of the stadium — is also part of the partnership.
The Broncos and Ford will work together on community initiatives, the USO and on various events at military bases throughout Colorado.