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Companies line up — just in case Sports Authority's name drops off Mile High

Helen H. Richardson, The Denver Post)

If the bankruptcy reorganization of Sports Authority forces the Englewood-based retailer to yank its name off the Denver Broncos' home stadium, it won't be hard to find a replacement.

Companies are already lining up, hoping to hang their banner on the Mile High City's home of the Super Bowl champion Broncos, said Mac Freeman, the team's head of business development.

"If anyone does have any anxiety about it, we have already had some unsolicited calls inquiring about this deal," Freeman told Denver's Metropolitan Football Stadium District board on Wednesday.