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"Commitment" stokes fever to spend big on Broncos merchandise

(Kathryn Scott Osler, The Denver Post)

Broncos merchandise is strategically placed in the window of the Focus Sports special events store on the 16th Street Mall so a passer-by might be tempted.

You never want to show up at a Broncos party looking like an old gray mare, and that's why it's important to wear the right colors and freshest style on Super Bowl Sunday, say Denver's fashionable football fans.

"At this point, when you're going to the Super Bowl, it's not whether you're just a fan — everybody is a fan now — but how committed you are," said Lance McLauren, 33, of Denver, a "recovering" Green Bay Packers fan who grew up in Wisconsin.