The Broncos will unveil a new toy at Sports Authority Field on Sunday when they host the Vikings in a Week 4 matchup.
The Broncos Bud Light Twitter Vending Machine, the first of its kind in the NFL, will be introduced to the thousands of fans who pass through the halls of the stadium.
The machine instructs users to Tweet at Bud Light (@BudLight) and provides a unique three-digit hashtag code. Once the tweet is sent, the machine will dispense a prize, which will not be beer, but could be something pretty close.
Among the potential prizes:
- Ticket upgrades to Bud Light Champions Club with unlimited catering and interaction with Broncos alumni
- Broncos/Bud Light skis signed by Jake Plummer
- Ski lift tickets
- Broncos/Bud Light wearable merchandise
- Vouchers for free beer at Sports Authority Field
The machine, which will be stationed at the Mile High Cross Bar opposite sections 117/118 on the lower concourse (100 level), will give out 200 prizes on a first-come, first-serve basis to fans 21 and older.