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Broncos: Sports Authority can't sell, auction sponsorship rights

Helen H. Richardson, The Denver Post)

The Denver Broncos — much like their counterpart in Mile High Stadium — are wanting to thwart Sports Authority Inc.'s desire to auction its sponsorship contracts to the highest bidder.

Those grievances go doubly for the Broncos logo, the team's owners said in a filing made late Friday with the U.S. Bankruptcy Court in Wilmington, Del.

The filing from PDB Sports Ltd., which does business as the Broncos, and venue manager Stadium Management Company LLC contained a more strongly worded objection than the one filed at the end of April, when the Broncos and Stadium Management objected to the cure amount outlined by Sports Authority.