With the coronavirus pandemic forcing businesses of all sizes to adjust, the Broncos are also remaining flexible.
The uncertainly regarding sporting events in 2020 presents specific challenges for the franchise, especially in regards to season tickets and sales partnerships. But so far, the Broncos have been able to ward off disruption in both of those areas.
The Broncos are at a 95% renewal rate for the team’s approximately 60,000 general season tickets, with the first payment deadline, March 12, coming just before the pandemic hit Colorado. That timing, in conjunction with refund assurances from the team, means the Broncos are likely to finish right around last year’s 99% renewal rate.