The Broncos continued their dive into legalized sports betting on Tuesday by announcing a partnership with Betfred, the long-time United Kingdom-based company who recently expanded into the United States.
On Monday, the Broncos announced a multi-year deal with FanDuel, but because the deal isn’t exclusive, the team has been negotiating with other vendors.
Created by Fred and Peter Done in 1967, Betfred launched its digital platform in 2004.
“One of the big reasons why we wanted to work with the Broncos is we’re not a known entity here and we know it’s going to be a competitive marketplace for sports betting,” said Bryan Bennett, chief operating officer for Betfred USA Sports, in a phone interview.