The Broncos, the 27th Rozelle Award winners, earned the award for the third time in club history and the second time in three seasons. Denver’s PR staff were selected for the inaugural award in 1990 and again in 2014.
Other 2016 nominees for the Rozelle Award were the Arizona Cardinals, Cincinnati Bengals, Miami Dolphins and the New York Giants.
The Rozelle Award is given to the NFL club public relations staff that consistently strives for excellence in its dealings and relationships with the media. The award is named for Rozelle, NFL commissioner from 1960-89, who started his distinguished career in sports PR roles as a student at both Compton (Calif.