As football fans nationwide stockpile beer and chips for Sunday's AFC Championship game, Denver's Sports Authority Field at Mile High will be making room in the fridge for 800 pounds of nacho cheese.
The city is gearing up to tackle celebrations and a flood of tourists expected to contribute $10 million to Broncos Country this weekend, said Matthew Payne, executive director of Denver Sports Commission.
"The football fever is palpable," Payne said. "You've got a marquee quarterback matchup. You really can't overstate the value that this brings to the Denver economy."
Hardcore football experts are busy calculating game odds while Denver institutions are tallying up the numbers to see how much manpower is needed to host a high-profile playoff game.