HOUSTON -- It isn’t a glamorous decision to make like, say, adding a high-profile free agent or selecting a first-round draft pick. But a deal to put a name on the team’s home stadium is an important one to the franchise.
Broncos president/CEO Joe Ellis said during the league’s Super Bowl festivities this past week that his hope was a naming rights deal for what is now Sports Authority Field at Mile High could be concluded by the start of the 2017 season.
Ellis said there are 14 years remaining on the current stadium lease for the Broncos so that’s the length of the naming rights deal the team is shopping.