The Denver Broncos have hired global sports marketing firm WME-IMG to help find a new naming rights partner for Sports Authority Field at Mile High, the team announced Wednesday.
“WME-IMG’s extensive network throughout the sports and entertainment industry will serve as a tremendous resource for our organization in this very important process,” Broncos CEO Joe Ellis said in a statement. “Naming rights are critical to improving our stadium and the overall fan experience. Teaming up with WME-IMG will help us find the right partner that understands the values of our organization and this community.”
The Broncos assumed the last five years of the Metropolitan Football Stadium District’s naming-rights contract with Sports Authority this summer to give them control of the process to find a new sponsor.