The Orange Rush was on Monday, as Broncos fans lined up to memorialize the team's Super Bowl 50 victory with wearable merchandise and logo-emblazoned odds and ends.
"I can't even think about work right now," said Tina Lovelace, owner of the Woodhouse Day Spa, as she shopped at a crowded Sports Authority store on Broadway in Denver.
At least 18 tables piled with Broncos gear lined a wall near the store's entrance.
Woodhouse was buying championship T-shirts for her husband and some of her employees.
Her plans for Tuesday included taking two of her managers to breakfast, and lunch, and then partying with them all day, she said.