The Denver Broncos announced today that they have teamed up with Ford on a multi-year partnership that makes Ford the Official Truck and SUV of the Broncos.
“We’re excited to announce a multi-year partnership with Ford that includes the first presenting sponsor of a Broncos training camp as well as a significant in-stadium and digital media presence,” Broncos Chief Commercial Officer Mac Freeman said. “Ford is a premier brand Coloradans can identify with, and we look forward to sharing the benefits of this new partnership with our fans.”
I’ll give it to Ford for the clever slogan Broncos Country is Ford Country and it should resonate with Broncos fans who have Ford trucks, while annoying fans who can’t stand Ford trucks.