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Brittany Bowlen rejoining Broncos next week as VP of strategic initiatives

ENGLEWOOD, Colo. -- Brittany Bowlen is rejoining the Denver Broncos next month as vice president of strategic initiatives as she continues her quest to succeed her late father as controlling owner of the franchise valued at close to $3 billion.

Bowlen, 29, will report to chief commercial officer Mac Freeman and chief financial officer Justin Webster starting Dec. 2. She will oversee aspects of the team's development project at Empower Field at Mile High, collaborate between departments on business analytics, and monitor industry trends, among other duties.

Team president and CEO Joe Ellis said in a statement, "Brittany is working toward earning the right to succeed her father, and this is the next step in that process.