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A Colorado radio station trolled Green Bay with a profane ad before the Packers-Broncos Super Bowl

All’s fair in love and war. And for KBPI in 1998, football.

In the Green Bay Press Gazette’s Jan. 19 paper — six days before the Packers-Broncos showdown at Super Bowl XXXII — the Denver radio station bought a two-page ad that featured two No. 1 foam fingers and text that read:

“Future world champs rock

the cheeseheads & carve Brett Farve …

Packers fans call us & admit you’re losers!!”

Once folded, however, the two foam fingers melded into a fist flipping the bird and text that read, “(Expletive) the Packers!”

The ad resurfaced back into the spotlight after it was posted on Reddit last week (you can see it here).