Although the Women’s World Cup will not take center stage until June, soccer’s female brand is making news on several fronts these days — and not only because of the approaching FIFA tournament in France or lawsuits seeking equal treatment.
In the long struggle for acceptable in a male-dominated sport, women’s soccer traditionally drew attention for two big events (World Cup and Olympics) and little else. Out of indifference, neglect and bias, the off-years did not resonate beyond the sport’s bubble.
But with greater resources, attention and participation, women’s soccer seems to have reached a turning point in 2019.