The best and worst shields, crests and badges of Major League Soccer
When the Los Angeles Football Club revealed their new colors and logo last week, response was decidedly mixed. And I don't mean "mixed" as a euphemism for negative - it really was mixed. There were some very positive reactions along with some strongly negative takes. The disagreement provided a refreshing opportunity to talk about what fans do and don't want in a logo - albeit a logo for a team most of the folks giving opinion won't ever really care about. (For what it's worth, the reaction among LAFC's nascent fanbase seemed to be generally positive, and that's the strongest indication of whether a mark is successful or not.