Certain shortsighted business mistakes live on in jeering lore: Blockbuster rejecting Netflix comes to mind, as does Twentieth Century Fox giving up sequel rights to Star Wars. Right about now, as the WNBA counts its ratings and revenue, certain oafish sports owners occupy the same category. Let’s pick on James Dolan, as he’s demonstrative of a particular butt-headedness. This is the guy who so undersold the New York Liberty that he made them work in an arena that hosted cat shows. It now looks as if Dolan lost about $120 million when he sold the team. Who knew karma could smell so strongly of a litterbox.
Investing in women’s sports isn’t ‘charity-pity.’ There’s money to be made.
