Many years ago when I was a young child, a Super Target was opening up about five to ten minutes away from my neighborhood. I’m sure my mother was happy to another place to shop, but besides having a video game section, there wasn’t any real reason for a kid my age to be excited it.
Yet early in the morning on the day of the grand opening, my brother and I dragged my parents out of bed so we could get to Target before anyone else. You see, in order to raise publicity, Target had brought in a local celebrity for the store’s opening - Dallas Stars forward Mike Modano.