In 2014, the Dallas Stars underwent a total rebrand. From the logo, to the colors, to the font used on the jersey, the Stars wanted to present a new look to represent a new era of the franchise under the ownership of Tom Gaglardi.
It was a fresh look, and kind of radical at the time. Gone was the boring black, white, and gold “DALLAS” motif the team had drifted to over time. In its place was a color palette of white, silver, and Victory Green, a shade of kelly green that is owned solely by the Dallas Stars in the league (except when St.