Part one of our season ticket pricing comparison looks at Dallas Stars season tickets compared to the Central Division.
At the end of each season, teams assess where they are in terms of the market and set season ticket pricing. That pricing is a delicate balance of trying to cover operating expenses, a rising salary cap, and finding the fine line of what the market can bear.
Some clubs will remain flat or even reduce ticket prices if the team is struggling, while others will increase to capitalize on recent success. The degree of change is often dependent on a multitude of factors.